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The management of Data Stats believes that its relationship with its clients and visitors is far too important to have their unique profiles be treated as a commodity or revenue source. Furthermore, management firmly believes that information collected for one purpose should not be used for other purposes without the consent of the subject of that information. Data Stats will not sell, trade, or otherwise give away individual customer or visitor information, gained through our normal business operations, to third parties. Nor will we engage in what we consider to be "intrusive" profiling unrelated to our business. Data Stats does collect and maintain profile databases of customers and visitors to its web site. These databases are not visitor specific. The purpose of these databases is to help improve Data Stats' operation and offer better service to our clients. Data Stats pledges to protect the confidentiality of this information. If you believe that we have violated the trust you have placed with us, please contact me immediately at the above address or email me at: Raymond D. Matkowsky Chief Executive Officer |
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In the search for new clients,we often forget about our existing clients. These are the people that helped grow our business in the past. When they see new clients showered with specials and favorite treatments they naturally become mildly angered. They say to themselves, Hey! We supported you for several years. Why aren't we shown some appreciation? Or, why has your product/customer service become so poor? We're going to go some place better. Last month we published an article entitled 3 Elements That Create Waiting Lists that Work by Sean D'Souza. If you missed it you can get it here. This month we publish the companion article entited Why Waiting Lists Fail. Comparing the two articles is a valuable education. As always, take time to read Dr. Marcia Yudkin's Marketing Minute comments. |
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| Sean D'Souza |
 | Marcia Yudkin, Ph.D (New Marketing Minute each Wednesday) |
