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The management of Data Stats believes that its relationship with its clients and visitors is far too important to have their unique profiles be treated as a commodity or revenue source. Furthermore, management firmly believes that information collected for one purpose should not be used for other purposes without the consent of the subject of that information. Data Stats will not sell, trade, or otherwise give away individual customer or visitor information, gained through our normal business operations, to third parties. Nor will we engage in what we consider to be "intrusive" profiling unrelated to our business. Data Stats does collect and maintain profile databases of customers and visitors to its web site. These databases are not visitor specific. The purpose of these databases is to help improve Data Stats' operation and offer better service to our clients. Data Stats pledges to protect the confidentiality of this information. If you believe that we have violated the trust you have placed with us, please contact me immediately at the above address or email me at: Raymond D. Matkowsky Chief Executive Officer |
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I was not suprised to learn that many small business people do not know how to market to new prospective customers. Many of us rely on "gut feelings" when framing our advertising. But, few of us realize that our generational attitudes can color our "gut feelings." Missy Tincher continues the subject with her discussion of target marketing in this month's guest piece. As always, take time to read Dr. Marcia Yudkin's Marketing Minute comments. |
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| Missy Tincher |
 | Marcia Yudkin, Ph.D (New Marketing Minute each Wednesday) |
