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The management of Data Stats believes that its relationship with its clients and visitors is far too important to have their unique profiles be treated as a commodity or revenue source. Furthermore, management firmly believes that information collected for one purpose should not be used for other purposes without the consent of the subject of that information. Data Stats will not sell, trade, or otherwise give away individual customer or visitor information, gained through our normal business operations, to third parties. Nor will we engage in what we consider to be "intrusive" profiling unrelated to our business. Data Stats does collect and maintain profile databases of customers and visitors to its web site. These databases are not visitor specific. The purpose of these databases is to help improve Data Stats' operation and offer better service to our clients. Data Stats pledges to protect the confidentiality of this information. If you believe that we have violated the trust you have placed with us, please contact me immediately at the above address or email me at: Raymond D. Matkowsky Chief Executive Officer |
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This month for the usual Small Business Management article I've decided to republish an artticle I wrote in March of 2015, entitled "Pre-owned and Productive." I was spurred to do so for two reasons. First, I was watching a show on the manufacturing of high-end medicine balls. During the manufacturing process, they tan cowhides in a repurposed truck based cement mixer. About forty years ago, I had technical reponsibility for a plant that did exactly the same. Secondly, my wife was watching a show where a diner was using a repurposed protable cement mixer to make their bread dough. There is alot of value in used equipment. All it takes is some enginuity. Sean D'Souza of Psyhcotactics writes on how on how not to be vague in describing your business. As always, take time to see Dr. Marcia Yudkin's Marketing Minute comments. |
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| Sean D'Souza |
 | Marcia Yudkin, Ph.D (New Marketing Minute each Wednesday) |
