Strategies to Build Positive Word-Of-MouthBy
Pam Ivey
By building a steady following of customers and clients, your marketing will become much easier. You may even get to the point where all (or most) of your business comes from word-of-mouth recommendations alone.
If you are looking to improve your business presence, then these tips will help you get started.
#1 Customer service is King
Whether you provide the service yourself or have people doing that task, it is important to pay a lot of attention to this area. Most customers, even when very upset at a situation, will come around if they are treated politely and fairly.
Try to set up a system for your customer service management so that you can follow similar procedures. And always try and diffuse any potential situation by letting the customer know you understand their concerns and will work with them to resolve it.
#2 Ask for feedback
Your business can only grow from receiving feedback - whether good or bad. It's all feedback from customers that will help you remedy negative situations and build upon the positive ones. Use this feedback to constantly improve and expand your business. And let your customers know you appreciate them taking the time to provide it.
#3 Ask for recommendations
Many of your customers, even the happy ones, may not be thinking of passing your information on to friends or family. Let them know that you appreciate being recommended to others and make it easy for them to do so. Have business cards, brochures and flyers available for them to give away.
And where possible give people an incentive for passing on your details. It could be a future discount for every friend they recommend or a bonus product. It's always nice to give back.
#4 - A little more goes a long way
One of the best ways to build stellar word-of-mouth is to over deliver. Whether you provide goods or a service, make sure you do more than everyone else in the field is doing.
By providing exemplarly customer service, referrals or word-of-mouth business is organically set in motion and this is definitely a tremendous way to build your business. Happy customers are quick to share a fantastic resource.
I's this small amount of extra effort that will help your business stand out from the competition and help you build a positive reputation and following - a win/win situation for all involved.
Want to learn how to build your list and use email marketing to grow your biz? Join the 15 Day Email Marketing & List Building Challenge free: http://www.pamivey.com
About: Pam Ivey International helps small business owners enhance their brand image, influence buyers, and generate revenue through comprehensive online marketing coaching and training programs. In real estate, we train and certify support professionals to become superior real estate assistants. We also publish Online Marketing Success Magazine - cutting-edge marketing content for business owners and those who support them. http://www.omsmagazine.com
Article Copyright © 2015 Pam Ivey;All Rights Reserved
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